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As a closing gift, you could even host a housewarming party for your buyer after the official closing. A housewarming party, and a group selfie at closing, are both great ways to generate new leads and tap into Millennial’s love for all things social. Instead of leaving one large gift at closing, some agents prefer the gift that keeps on giving. They may continue to listen to what a client likes and dislikes, and take note of future small gifts to give throughout the homeowner’s first year in their new home. This is a more cost effective way of giving a closing gift, and continuously reminds your clients that you successfully helped them find their dream home. If you opt to do this, you can spend $5-$25 a month as opposed to spending a higher amount all at once on closing day.
Another strategy Manhattan Broker Sheila Trichter of Warburg Realty uses are not gifts that last forever. Her rationale is that most people (especially the Manhattan 1%!) have enough stuff and would be more likely to enjoy an experience. Using artificial intelligence , EvaBot figures out what products your client really wants, then sends them a gift in a custom branded box with your logo on it. So your client receives a desirable gift (that isn’t branded)—in a branded box. No shopping, wrapping, or gift-picking stress required on your part.
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The Close has a policy of fierce editorial independence. We do not accept money, services, or products in exchange for positive reviews or product placement. If you read about a product or service on this website, it’s because we genuinely think it’s great. For example, if your client just moved from Chicago to Los Angeles, then get them surfing lessons. If they moved from India to Cape Cod, then a day of whale watching will help your client get excited about the unique spirit of their new home. Speaking of treasure, house histories are not exactly what you would call cheap.
Now is your chance to show them how much you were listening. Give them the gift of a wine club membership or a beautiful sampling of wines from the closest winery. To really take this to the next level, add a custom monogram that uses their family initials and try to find a way to work in your business name somewhere, too, so they don't forget. If you are buying a gift for a client, you can only write off $25 per gift. But there is a little trick around this if you want to write off more.
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A Roomba robot vacuum provides the ultimate convenience. This gift is perfect for your clients with small children or pets, where messes are bound to get made. For example, on a $300,000 home at 3% commission, this equals $9,000 in commission. In this case, 1% would be around $90, and 5% would be around $450. Personally, I have always spent around 2-3% of the gross commission income on my clients. Give them this football gift basket overflowing with snacks and delicious treats, a tailgate party favorite.
It just means that even extremely successful people hold off on what they consider personal luxuries. A front porch photo session is becoming an increasingly popular closing gift. Many clients want to send out their new address to family and friends, and what better way to do that than showcasing the front of the home? This can also be cost effective if you work with a local photographer regularly.
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You can get a beautiful luxury pen starting at around $50 with a gift box from companies like Parker or Cross. Best of all, at only $24 per Wishing House and wish-shipped, they’re affordable enough to send out to all your clients during the holidays as a heartfelt personal keepsake. The answer, of course, is the wishes and dreams of the person who owns it. Wishing Houses, handcrafted by Brooklyn-based jewelry designer Brauna Rosen, allows you to send your client a gift that already has sentimental value. When you give the gift of a class, you are also giving your buyers a chance to experience something new - and they'll always remember your kindness when they reflect on that memory. You really get to know your clients during the buying process.
We have affiliate partnerships with these companies and make money when we feature their products on the site. First, you can find out what they want from someone they know, and second, you showed one of their coworkers that you’re actually putting thought into their gift. If there is one luxury that even relatively wealthy people skip out on, it’s hiring an interior designer. Of course, interior designers work in all flavors and at most price points. They can also actually save you money because they can arrange or rearrange furniture you may already own to work better.
How Much Should A Realtor Spend On A Closing Gift?
But, if you're thinking of doing something a little more customized - then a good rule of thumb would be about 2-3% of your commission. Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs.
It’s usually best to get them a personalized gift that way you’ll make a lasting impression that they’ll be reminded of for years to come. A fun yard game, like cornhole, makes a great real estate closing gift for clients that have kids or like to entertain. Gifting a fun backyard game will have your client’s on their way to being the go-to home for those summer days and neighborhood parties.
Local Products Gift Basket –A basket of foods and products from local shops is the perfect way to help welcome your client into a new area. A gift card to a well-reviewed local coffee shop or bar can be a great way to give your buyers a nudge into becoming locals. First, if you have a relationship with the owners, you can make sure they are warmly welcomed, which anyone brand-new to a neighborhood will appreciate. While most people like house plants and small trees, people who love them are generally pretty particular. Some plant lovers collect succulents while others prefer hanging plants or perennials. That makes picking out a nice plant as a closing gift a tricky proposition.
If your client likes to cook, then a subscription to a meal kit delivery service like Blue Apron will make a fantastic closing gift. When they end up using it—and if they like to cook they will use it—they will think of you every time they prepare a meal. With one click, they will send out a series of thoughtful touches for important milestones in your buyer’s transaction. Touches include a personal concierge, moving boxes, snacks, personalized gifts, handwritten thank-you notes, and more.
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